Reintroducing our collection back in 2016, Malaysian At Heart. More and more Malaysians are becoming familiar with the feeling of missing home as we move into an era where we have the ability to pursue a life away from our homeland. In 2016, this feeling hit us as Malaysia Day approached. Inspired by coming home from an overseas trip, we turned this feeling into the concept of Malaysian At Heart.
With my then classmate Ming Li, a freelance illustrator, we explored the concept of the heart anatomy to translate the idea into what it is today. The design that consists of the human heart represents a part of ourselves, and the hibiscus flowers growing out of the heart embodies our roots of being a Malaysian.
Due to the humbling response from the community, we have expanded the range of items in this collection. We’ve added new colourways to the signature Malaysian At Heart tee, a reflective sweatshirt, and a canvas tote bag. With the dawn of a new era in this country, it only made sense that this line had new life breathed into it again. And that our fellow Malaysians wore it with a new sense of hope and purpose.
No matter where we are or what the condition of our country is, we’d still love Malaysia and carry it close to our hearts. As the saying goes, “You can take a Malaysian out of Malaysia, but you can’t take Malaysia out of a Malaysian”.
This collection was launched under our new diffusion line, Highborn Lab. And just like a lab, it serves as an experimental and collaborative platform to build a community of creators that empower others to live with a sense of higher purpose in their lives.
Written by Chris Yap (Founder & Creative Director)